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Casino KC Officially Rebrands To Bally’s Kansas City Casino Wednesday, August 18, 2021
Bally’s Corporation officially kicked off its rebranding of Casino KC by changing the property’s name to Bally’s Kansas City Casino, replacing the exterior entrance sign, and implementing its all-new Bally Rewards players club program. The property-wide rebrand, which Bally’s expects to complete during the first half of 2022, will also include new Bally’s dice, cards, gaming chips, and table game layouts.
To commemorate the rebrand, Bally’s Kansas City Casino hosted an Official Groundbreaking Ceremony on Wednesday, August 18, 2021. Festivities included a ceremonial groundbreaking, live entertainment, food samples, presentations by Bally’s executives, and speeches by local officials. The event was open to the public.
George Papanier, President and Chief Executive Officer of Bally’s Corporation, said, “We are proud to bring the Bally’s brand to Kansas City as part of what we believe will be a transformative redevelopment of the property. This represents an exciting time for our customers as we have several new and engaging experiences planned for the property, which will generate additional excitement on the Berkley Riverfront. I’d like to thank the State of Missouri for its collaboration throughout this process, and I’d also like to recognize our team members for their contributions to this significant endeavor.”
The rebrand complements Bally’s Corporation’s recently announced $40 million land-based property expansion that will feature national restaurant brands, including Sugar® Factory and Chickie’s & Pete’s sports bar, in addition to new amenities and retail offerings located in the pavilion.